By August 14, 2017 No Comments

August 28th is Chinese Valentine’s Day, and we worked in collaboration with Pull&Bear to create content for their Tmall store and social channels to promote a limited edition line of Valentine’s Day product. Building the foundation of an e-commerce strategy for the Tmall channel, we then utilised our local production team and KOL (Key Opinion Leaders a.k.a. influencer) network to shoot couples on the streets of Shanghai.

The final imagery has really helped the brand to localise their Tmall channel, as well as driving traffic to their Tmall store through both the KOL and the brand’s own social channels.