We are excited to announce our partnership with Casella Family Brands to localise the iconic [yellow tail] brand for Chinese consumers. We will be working with the brand across the strategic, digital and creative development and production for the 2018 campaign across China.
“We are excited to work with Paper Stone Scissors to grow our brand in China – a unique and complex market. Not only have Paper Stone Scissors demonstrated a great understanding of the Chinese market and consumer, but they have also demonstrated how to successfully bring the [yellow tail] brand to life in China. We look forward to seeing the positive results of the [yellow tail] campaign in 2018 and beyond” says Libby Nutt, General Manager, Marketing & Export Sales at Casella Family Brands.